Lorraine Kelly was left gasping in shock at Kim Kardashian’s so-called ‘British chav’ makeover, which she unveiled to fans on TikTok.
The beauty mogul took to her account, which she shares with daughter North West, to share a montage of her changing up her make-up with a new look.
The short clip showed the mum of four taking on TikTok's 'chav' trend on Tuesday, as she heaped on make-up to the tune of M to the B by Millie B.
Kim got into the spirit of things as she mimed along to the viral song, which includes the lyrics: "If you don’t know me, I’m M to the B, coming in hard, you better watch it Sophie."
The reality star, 42, left her followers in hysterics as she slapped on poorly-applied makeup, with thick drawn on eyebrows, heavy under-eye concealer, hot pink blusher, extra-large fake lashes and a messy bun.
Yet ITV show host Lorraine was left more taken aback by the transformation and asked I’m A Celebrity star Scarlette Douglas, who joined her in the studio, ‘what’s going on?’.
Scarlette replied: “It’s a strange one. It’s very funny. She’s basically gone for a very thick bold eyebrow, very tanned, underneath her eyes a lot of concealer.
“Very strange, weird and wonderful – but if anyone could do it, Kim could do it.”
Lorraine initially replied saying ‘everybody would be doing it’ now the megastar influencer had, before she saw the full end result in the clip.
Then, Lorrain interrupted herself and gasped: “Oh dear. Okay. No. The white lipstick thing, no,” as Scarlette conceded: “A little bit too much maybe.”
The so-called ‘chav’ trend has gone viral on TikTok over recent years, with Gen Z users adopting the makeup trends many British women followed during the noughties.
TikTok users will film their makeup techniques as they mime along to Millie B's track, which she released as a 16-year-old in December 2016 as 'a send' for Sophie Aspin – another figure from the Blackpool grime scene.
'Chav' is an outdated term to describe young people's perceived coarse and brash behaviour and was often used as a derogatory dig towards working class people and a way to demonise poor people.
In 2020, Millie discussed her 2016 track going viral and getting a new lease of life on TikTok - admitting it's a bit weird for her.
"There’s a big debate about how it got so big on TikTok," she told Dazed magazine. "The song was big when it was first released in 2016, so was always out there, but it sort of died off for a bit."
She added: “It’s a weird one for me, because it’s my least favourite track I made. But it benefitted me and Bella, so I’m not complaining."
