Lorraine Kelly has responded to Prime Minister Boris Johnson's 'snub' at her on Good Morning Britain on Tuesday.
Viewers were stunned and GMB host Susanna Reid was soon hitting back, as Johnson asked who the longtime telly host was.
Johnson appeared on his first interview with the programme in around five years, and for the first time since he was accused of hiding in a fridge on the show in 2019.
But as the interview was wrapping up after Johnson was apparently late, he was left asking who Lorraine was as Susanna brought her up.
Lorraine was waiting to bring her show on air, but with GMB overrunning Susanna was forced to tell the PM that they needed to hand over to the ITV host.
But Johnson claimed to not know who she was, asking: "Who's Lorraine," before looking around, causing Susanna to hit back: "Who's Lorraine? Lorraine's a legend."
He then appeared to mumble, as the sound cut off: "Great, fantastic, well I don't want to talk to Lorraine..." as the show then went off air, and Lorraine began.
Lorraine appeared very amused by it, especially after seeing fans messaging in to her show in confusion.
But Lorraine defended Johnson over his mishap, claiming there was no reason for him to know who she was.
She said: "There are loads of you, it's so funny, reacting to Boris Johnson earlier on wondering who I was. I love how he said who's Lorraine.
"Why should he know who I am? I mean he's busy in the mornings, he wouldn't be watching us although he could learn a lot as you know."
Lorraine later commented as her show came to an end: "What a funny, funny day it's been," before laughing.
The PM’s spokesman later said of the moment: "I think as was clear, the Prime Minister was not fully across ITV’s daytime line-up this morning. You will appreciate he has a number of issues to deal with on his desk."
Viewers weren't having it though, taking to Twitter to share their reactions to the apparent snub.
One viewer said: " Boris Johnson showing he’s not out of touch with the country, this morning!?! 'Lorraine, who’s Lorraine?' The only person that’s been on tv for over 30 years and is known by her first name only!! That Lorraine!"
Another said: "Who’s Lorraine!" as a third added: "Wouldn't be surprised if his 'Who's Lorraine?' comment was a deliberate dig as he realised his interview was a car crash."
A fourth viewer commented: "I mean we can all laugh about the 'who’s Lorraine' comment but that’s the reality of Boris Johnson, when he should keep his mouth shut, he can’t. He is a liability."
Lorraine airs weekdays at 9am on ITV and ITV Hub.