Lorraine Kelly asked if people were "fed up of the Matt Hancock show" in reference to I'm A Celebrity 2022 on Monday.
The TV star then nodded and agreed that she was, after the disgraced Tory MP was voted to do another trial on Sunday night.
Viewers have hit out at the ITV show and called for a change to the vote, after Hancock was voted for his fifth challenge - in a public vote.
She later repeated the comments, while rolling her eyes after discussing him becoming Camp Leader.
Initially speaking to Good Morning Britain's Susanna Reid and Richard Madeley, she asked: "Are we fed up of the Matt Hancock show a little bit?"
As she nodded to suggest she was, she added of the trials: "Also give other people a wee chance."
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Later as her own show began, she shook her head over Hancock's appearance on the series, before repeating she was "fed up" with it being the "Matt Hancock show".
Lorraine also brought up hosts Ant McPartlin and Dec Donnelly being "annoyed" about him, while adding that she'd been told online she was being "mean" about the MP.
It comes after Richard slammed the disgraced former Health Secretary on GMB on Monday, over comments Hancock made on I'm A Celeb last week.
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Hancock openly confessed on I'm A Celebrity last week that politicians, including himself, deliberately swerve questions in interviews and press conferences - calling it "pivoting".
The former Health Secretary also offered an insight into how political figures ignore the given question, giving examples of what they might say to change the direction of the questioning to suit them.
Richard and co-host Susanna Reid brought up the confession on GMB, and recalled times where Hancock has actually "pivoted" during their interviews.
Richard then called out Hancock on the show, disagreeing with the idea of the strategy being "admirable", and suggesting he and other political figures deliberately "fill time" in interviews.
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He commented, while talking to the camera at viewers: "Admirable... what he's saying is this is how we dodge your questions. And it's not just our questions, because we ask the questions on behalf of you.
"So they are actually dodging your questions. What their prime and tested strategy is, is they give you an answer to a question you haven't asked."
Richard added: "They also know these are live interviews and time is constrained, so they're filling time and hoping to get to the end of the time that we've got."
Good Morning Britain airs weekdays at 6am on ITV and ITV Hub.