Lorraine Kelly "drew the line" after Richard Madeley's remark on Good Morning Britain.
The former This Morning host fronted today's edition of the ITV news programme alongside Susanna Reid. The two covered the major news stories of the day in another jam-packed episode.
They were joined by Lorraine to talk about the latest developments in the high profile trial in America as a man attempts to sue Gwyneth Paltrow over a ski accident. Richard said: "The two stories are so completely different that both of them must know who's telling the truth and both of them must know who's lying."
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However, the Scottish presenter said the publicity around the trial has benefitted Ms Paltrow's Goop brand. She said: "It's bizarre because everyone is saying it doesn't matter what happens, she's won already. She sells those weird candles and things you stick up yourself. Well, apparently, sales have gone through the roof."
The conversation took an "unexpected" turn as Richard responded: "The latest is Ozone up the bottom, isn't it? Extraordinary."
The broadcaster referenced Ms Paltrow's claims that that she has enjoyed the benefits from the clinically untested "rectal ozone therapy". Lorraine was in hysterics after the comments as she said: "I draw the line Richard Madeley. I draw the line."
Susanna was visibly stunned as Richard shot back: "Well, I'll try anything once." The clip was shared on Lorraine's official Twitter channel alongside the caption: "Too much information Richard Madeley, too much information. Did not see this Gwyneth Paltrow chat going this way!"
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