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Fortune

Chris Morris

Lorenzo Sewell, who gave the head-turning benediction at Trump's inauguration, has launched a memecoin

Lorenzo Sewell Donald Trump Inauguration

(Credit: Saul Loeb/AFP/Bloomberg via Getty Images)

Lorenzo Sewell has launched a memecoin, following his head-turning appearance at Donald Trump’s inauguration. That has brought a wave of criticism, as the coin flounders.

Lorenzo Sewell, the Michigan pastor who led the benediction at Donald Trump’s Trump and his wife Melania have both seen sharp gains since their launch, Sewell’s token has not caught on fire. As of Thursday morning, the price stood at $0.0002541—and the market cap was less than $267,000.

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