Jane Moore looked a little sheepish on Loose Women today after she accidentally said "a**e" live on air.
The anchor, 60, was talking about her unique use for haemorrhoid cream when she made the slip-up.
Jane was red-faced as the studio audience laughed as she talked about how the cream was recommended by a make-up artist as an eye cream, only to call them a "make-up a**e".
She said: "A make-up a**e told me....", before correcting herself: "make-up artist".
Jane then said to viewers at home: "That's what known as a Freudian slip".
During the segment about unusual products used as skincare, Coleen Nolan revealed her mother use to slather her face in margarine, while Brenda Edwards says she swears by toothpaste for spots and olive oil to keep her skin smooth and supple.
Elsewhere in the programme, the panel spoke to Charlene White after she was evicted from the I'm A Celebrity jungle.
The ITV news anchor, 42, talked about her stint in the jungle after being the first star evicted from the show on Sunday night.
Charlene revealed what it was like living with the former Health Secretary, 44, and how she massively regrets not telling her campmates the real reason she didn't want to share the RV with him.
Explaining how the happy atmosphere quickly changed in camp when Hancock arrived with Seann Walsh, she said: "I was surprised that he'd chosen to do it. It was the impact on the rest of the camp was interesting.
"People thought the good nature of the camp was going to shatter. I had to spend quite a lot of time with people on the first day reminding them whatever he did outside the camp is different to inside the camp.
"The team grew to trust him and lean on him because he knew how to do a lot of stuff."
Charlene went on to address why she refused to sleep alongside Hancock in the RV when she was camp deputy.
Having initially refused to sleep there because of spiders, the Loose Women presenter admitted she regrets not telling her camp she felt sleeping alongside him put her job as a journalist as risk.
"The RV was a very intimate space," she said.
"I felt that being in intimate environment with a very high profile MP, I was worried how it would be taken in the future. It just didn't sit well with me.
"I always have to mindful of my main objective as a journalist..
