Loose Women's Coleen Nolan has been blasted by fans for fat shaming Boris Johnson.
The ITV panel show had covered celebrity look a-likes on today's show and moved onto a section on the current living costs in the UK.
As they chatted about a new drive into healthy eating and obesity, the panelists spoke about the possible government ban on promotional deals for junk food in the UK, which could be set to become a new law in supermarkets this October.
The ban could end up hitting households who need to buy in bulk for cheaper deals as a result of less money coming in, unemployment, having to living on a single household income or needing additional support.
Talking about Buy One Get One Free, Ruth said: "Who are the Government to say that you shouldn't or can't do that?"
Judi agreed: "I know the Government have a lot of their own treats."
Ruth then said: "Of all the things happening, you want to scrap the buy-one-get-one-free offer?"
And Coleen added: "Which Boris looks like he has a lot of... buy-one-get-one-frees, let's be honest.
Ruth agreed: "He doesn't look like he has been on the healthy option."
Coleen's comment didn't go unnoticed as viewers felt there was a degree of fat shaming involved.
One said: "Not Coleen Nolan fat-shaming Boris Johnson should really be ashamed of herself. @loosewomen all about empowering and supporting women but not men. Make it make sense."
Another added: "Shocking fat shaming Boris...ifthat was a man saying that about a woman there would be uproar."
Someone else said: "Would Coleen like it if Boris made fun of her weight on TV?
Don't think so. #LooseWomen."
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