For 50 years, Irn Bru had a neon advertisement on the roof of Central Station that lit up Glasgow and could be seen as far away from Hamiltonhill in the north of the city around two miles away.
The sign, which had BARR's IRN-BRU in red capital letters, featured the turban-sporting mascot Ba-Bru - someone that will be well known to many Glaswegians of a certain age.
Standing in place from the 1930s until the mid 1980s, it was arguably one of Glasgow's best known landmarks.
Even if its disappearance was necessary, its content was deemed racist in later years.
Incredibly, it was designed by a 16-year-old named Bart Condon - who was presented with his original sign when it came down.
Ba-Bru was a character created by Irn Bru to advertise their new soft drink 'invention', inspired by the film poster of 1937 British adventure movie Elephant Boy, featuring Indian child actor called Sabu Dastafgir (who would play Mowgli in a 1942 film adaption of the Jungle Book) next to an elephant.
The soft drink constructed an advertising campaign in the form of an ongoing comic called 'The Adventures of Ba-Bru and Sandy', which ran in evening newspaper columns from 1939 to October 1970, featuring the young Indian child alongside kilted Scottish companion Sandy and their adventures to try and secure a bottle.
The strips joined other large adverts and posters in the early days, depicting Ba-Bru on top of an elephant with a large glass bottle of Irn Bru in its trunk under the caption 'Ba-Bru says BARR'S IRON BREW, All enjoy this big favourite'.
The longest-running cartoon characters in advertising, the pair even survived World War Two together - despite the fact that Irn Bru wasn't available for public consumption during the duration of WWII.
Speaking of the war, the Ba-Bru sign was one of the first victims of the blackout in 1939, although the year before it was lit at night in the summer months as a welcome to visitors to the city for the 1939 Empire Exhibition.
The comic helped introduce a generation of Glaswegians (and Scots) to Barr's Irn Bru, with the neon sign doing its bit to accompany it and help sell the soft drink here in the city.
As mentioned, Ba-Bru would lose his bird's eye view over the city from above Central Station in favour of the (neon) Irn Bru clock, in 1982 to be exact, which was then replaced with an advertising board which we can still see today.
At the time of its removal, the late Robert Barr wanted to maintain the advert, because it had such a place in everyone's hearts, but the decision was made to remove it.
And with the loss of Ba-Bru, we consigned to memory a neon sign that a generation of people will still remember - one that children in particular looked out for on their trips into town and marvelled at or used as their sign that they'd arrived in the city centre and it was time to get off their bus.
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