What do Ryan Reynolds, Dwayne ‘The Rock’ Johnson, Pierce Brosnan and Hugh Jackman all have in common? Leading man energy? Sure! Hollywood good looks? Well, of course. But and lesser-known perhaps, they all have an adoration for London Sock Company.
The brand was established in 2013, after its founders Dave Pickard and Ryan Palmer made the leap from the corporate world to fashion. “I remember working hard on achieving a specific level on the corporate ladder, and then getting there and just feeling pretty deflated. Like, is this it? I spent the following year dedicated to finding the next fun adventure, which for me was going to be a start-up,” Pickard explained. “Over a lot of beers, together we came up with London Sock Company. Something we were both really excited about.”
After overcoming obstacles such as Brexit and the pandemic, Palmer said that LSC is continuing to reach new heights. “The brand is at a really exciting inflexion point – our customer experience is getting better and better, we’re seeing considerable growth in really exciting markets including the US, and we’re operating smoother as a business,” he added. “There are some really exciting partnerships on the horizon too.”
Each sock purchase not only offers the chance to look good, but to feel good too as the LSC has partnered with London-based charity Suited & Booted, that offers styling sessions for unemployed or low-income men ahead of job interviews.
“We’ve put in some of the hardest work to reach this point, now building on the groundwork from a solid base sounds much more fun,” Pickard said.
The London Sock Company’s best-sellers collection sees their socks sold in pairs of three, four, six and 15. There’s also the option to buy a sock subscription, which makes the perfect gift for a loved one as it sees them receive one or two new pairs of socks each month. The label is now also offering free shipping across its most beloved pieces, including its pastel, dotted, and monochromatic pairings.
To take advantage of London Sock Company’s new delivery deal, see their best-sellers here.
London Sock Company
Now offering free shipping to the UK across all of its bestselling pairs, London Sock Company is the go-to outfitter for the A-list, with fans including Ryan Reynolds, Pierce Brosnan, and Hugh Jackson among others. Colours range from pastel tones to neutral hues, spotty patterns and bright colour pops, so there’s a sock to suit every style.
Buy now £14.00, London Sock Company
