London has been named in the top three English cities with the biggest appetite for women’s football six months after hosting the Lionesses’ sensational Euro 2022 triumph at a sold-out Wembley Stadium.
Last year marked a remarkable milestone in stirring national interest in the women’s game, with Sarina Wiegman’s victorious Euros squad igniting a fervour across the country after the country hosted the summer tournament.
And less than six months later, former England player Jill Scott is crowned Queen of the Jungle, Beth Mead wins Sports Personality of the Year, four Lionesses were on the New Year’s Honours List and record-breaking attendances are routinely being set across the women’s top-flight to set the stage for another thrilling summer of women's football in England.
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And according to data collated by Footy Accumulators, interest in women’s football has never been greater, with London named in the top three cities with the most interest in women’s football, second only to Bradford and Newcastle.
With searches increasing 143 per cent year-on-year, Bradford came out on top in the study, while Newcastle’s yearly search increased by a whopping 129 per cent.
Both cities boast women’s teams who ply their trade in the FA Women’s National League North, with Bradford marooned at the bottom of the table with just six points as Newcastle United are in a tight promotion race with Durham Cestria with just five points separating the pair but United touting a game in hand.
London ranked third on the interest barometer by the barest of margins, with the capital city’s annual search increased by 128 per cent. With over 300 football clubs plying their trade in the city, including four in the Women's Super League, soaring interest is understandable and suggests a more ubiquitous growth in supporters beyond traditional WSL titans Chelsea and Arsenal.
Behind London, interest was spread across cities York, Bristol, Liverpool, Manchester, Birmingham, Plymouth, Sunderland, Hull and Southampton. According to the study, cities in the North registered higher search increases, suggesting a more conspicuous growth of interest in the North.
And with the Women’s World Cup just seven months away, the spike in interest presents a thrilling opportunity to capitalise on the excitement. The Lionesses are looking to extend their impressive unbeaten run under Wiegman into 2023 and are favourites heading into July.
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