Logan Paul and KSI have revealed exactly how much they've made from their Prime drink - and the amount will make your eyes water. The Youtubers launched the 'hydration drink' in January last year and kids became obsessed with it.
It took a while for it to make it to the UK, and when it did it was like gold dust. As soon as it landed on shelves it was gone. You even had people queueing outside the likes of Aldi and Costco to get their hands on it.
READ MORE: Prime drink ranked - we rate every flavour from KSI and Logan Paul
Asda is still getting regular deliveries of the drink, which it sells for £2 a bottle, but demand remains such that customers are still limited to three bottles each.
The craze has seen people buy bottles for upwards of £10 a pop, with some sellers on eBay and Facebook taking advantage of the hype, and selling the drink for even more.
But it seems that KSI and Logan Paul are the real financial winners here. The Youtubers - who are currently on a promo tour in Australia - have now revealed just how much they have raked in from their popular drink.
Speaking on KIIS FM's The Kyle and Jackie O Show on Tuesday, Paul, 27, said ‘in year one we cleared $250 million in retail sales and $110million gross internally.'
He also added that in January 2023 alone, they did $45 million.
'We definitely cracked the code. We hit a few really important things that are a staple marketing ploy of this generation,' Paul said.
Paul explained how he and KSI, 29, utilised their social media presence and content creation talents to keep the product in fans' minds.
KSI added that he does not know any brand that has moved as fast as them.
KSI, who's real name is JJ Olatunji, and Paul have recently signed a new deal with UFC to become an official sponsor of the MMA promotion.
The drink is also Arsenal's Official Hydration Partner for the 2022 to 2023 season. KSI, who is an Arsenal supporter, said the collaboration was a 'childhood dream.'
The pair also paid for an advertising slot during the world-renowned Super Bowl event, which took place on Sunday night between the Kansas City Chiefs and the Philadelphia Eagles in the NFL.
The influencers featured on the advert, which also included a new slogan from UFC announcer, who shouted "It's Prime".
It costs them a whopping $6.5 million for the 30 second promo.
Prime Hydration, which was initially sold exclusively in Asda stores in the UK, is made up of 10% coconut water, BCAA for muscle recovery, B vitamins, electrolytes and antioxidants, it has no added sugar or caffeine and is essentially 'an expensive, watery coconut drink'.
The drink comes in many different flavours such as Blue Raspberry, Orange, Lemon Lime, Ice Pop, Meta Moon, Strawberry Watermelon, Tropical Punch and Grape.
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