A major new campaign across BCfm Radio is bringing together local experts, charities and organisations to offer people help navigating the cost-of-living crisis. The station will offer advice on saving money and direct listeners to support services through its shows, website and social media.
Listeners will be offered tips, advice and solutions on saving money as BCfm Radio brings together expertise from across Bristol and beyond. Three radio adverts have been produced signposting listeners to further help and assistance in different languages – English, Polish and Somali, which are the most spoken languages in Bristol. Updates to the website will provide key information in these three different languages too.
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CEO of BCfm Radio, Patrick Hart said: “At a time of great uncertainty for so many, BCfm is stepping up to help people survive and thrive this winter during the cost of living crisis. We are determined to be there for our listeners when they need us the most, and to make sure BCfm is delivering for all to navigate these difficult times.”
The cost of living in the UK has been rising for the last two years with inflation reaching a 40-year-high in October 2022. Higher rates of inflation have pushed up prices of all goods and services while gas and electricity prices continue to rise.
While prices have been rising, wages and benefits have not kept up which has pushed more households into poverty. In one recent survey , 92 per cent of UK households said their cost of living had increased since January 2022.
The campaign is funded by the Social Action Small Grants Programme from Bristol City Council, in partnership with the Quartet Community Foundation.
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