A Llanelli-based tech business has signed a five-year sponsorship deal with the official home of the Cardiff Devils. Vindico, an IT service and consultancy firm based in the town's Parc y Scarlets rugby stadium, has confirmed a six-figure deal with Ice Arena Wales after it exceeded 50% growth last year.
The deal sees the Vindico brand across the venue as well as the ice rink website and social media handles adopting the new Vindico Arena name. The firm, who is already a sponsor and tech partner of the Cardiff Devils, will also take over all internal tech and implement digital changes at the arena.
Todd Kelman, managing director of the Cardiff Devils said: "The Devils and the rink have been partners with Vindico for five years now. They’re not just a great business but great people too. When the deal came up, we knew that Vindico would be a perfect fit. They’ve constantly supported us as a team and a business over the past five seasons, adding more and more value each year. I’m looking forward to working together to transform Vindico Arena this summer.”
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Managing director Jo Polson said: “When Vindico exceeded 50% growth last year, I knew this could open an opportunity to do even more. When Todd mentioned that the arena deal was an option, I knew we couldn’t refuse.
“We’re long-time ice hockey fans and Devils supporters, and we work with many brands in the sport and stadia space, so it was an organic stepping stone for Vindico as a brand. We know we’ll be able to add so much value to the ice rink – and the overall arena experience – and we’re looking forward to calling it home.”
He added: "We’ve been a sponsor for five years, but we started small with a player sponsorship. By last year we were supplying Wi-Fi, tech and digital signage for the arena, match night sponsors of the Devils, as well as the official partner of the team’s school and community programme."
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