Here are your Liverpool morning headlines for Thursday, September 29.
Liverpool announce deal with major partner
Liverpool have been handed a further commercial boost after securing global drinks company Coca-Cola as an official partner.
In what has been described as a 'long-term partnership', the deal will see Coca-Cola provide fans of Liverpool's men’s and women’s teams with match-day experiences, unique 'money-can’t-buy' moments and limited-edition merchandise prizes.
They are the latest global brand to ink a deal with the Reds as the club continue to work towards growing their commercial revenues to directly impact the club's ability to spend on the product on the pitch.
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Ben Latty, commercial director at Liverpool , said: "We are delighted to have Coca-Cola join our family of official partners. We’re really excited to grow this partnership together and we extend a very warm welcome to Anfield, to Coca-Cola.
"We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways. The ambition, with all of our partnerships, is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way."
Liverpool have secured a number of high profile new partnerships and renewals in recent months, the most prominent being the front-of-shirt sponsorship renewal with Standard Chartered which is understood to carry a value in excess of £50m per year to the Reds.
Also coming on board in 2022 has been global cloud storage firm Wasabi and extensions to the partnerships with blockchain football gaming platform Sorare and skincare firm Nivea. As part of the Coca-Cola deal the drinks brand will have brand visibility around Anfield on matchdays.
READ THE FULL STORY HERE .
Liverpool may have transfer chance
Liverpool have been handed a potential boost over their reported interest in signing Nicolo Barella.
The Reds were linked with Inter Milan midfielder throughout the summer, as one of a number of rumoured targets. In the end, though, no deal for the Italy international was completed.
Instead, Liverpool chose to sign another midfielder from Serie A, with Arthur Melo arriving on loan from Juventus. Now, though, reports are claiming that Barella could be on the move.
According to Italian news outlet Calciomercato , Inter could be forced to sell one of their key players in January. This is because, the report says, of the club’s financial situation, which means that one of their ‘big’ players must be sold in a ‘heavy’ sale.
It has been claimed that Barella is one of the players who is being considered for a sale when the transfer window opens, which would provide a boost to clubs interested in his services.
READ THE FULL STORY HERE .
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