Liverpool has cut the price of the current season's kits to their cheapest price ever for one week only in the club's Black Friday sale.
The sale, which could help parents and fans of the club get the kit at a lower price in time for Christmas, is offering 20% off everything in the store including official Nike kits, Christmas jumpers, retro shirts and souvenirs ranging from books and scarfs to statuettes and advent calendars.
The home match shirt has been reduced from £100 to £80 in the sale, while the stadium shirt is down from £70 to £57 in the sale. Children's shirts are reduced to £47. The deals are also available on goalkeeper, away and third kits for the week of the sale.
The club has cut the price of Premier League naming and numbering on shirts by half, while the 3D Liverpool advent calendar is 20% off and is reduced from £120 to £96.
The Liverpool FC Black Friday sale is live now until 28 November and marks the beginning of Liverpool's Christmas marketing campaign.
The club released a Christmas-themed video to signal the start of the sale that featured a wintery Anfield stadium that has been closed up for the duration of the World Cup. Inside, stars such as Joel Matip are contemplating a Christmas tree formation to celebrate the festive season. The video is the latest in a series of festive videos set to be released by the club in the run up to Christmas.
All of the Liverpool FC Black Friday sales can be found here.
