A Liverpool fashion brand is "so excited" to potentially garner global recognition after partnering up with the iconic National Football League Players Association (NFLPA).
In the wake of yet another successful Super Bowl, British-brand Tokyo Time has announced its official partnership with the NFLPA, which will feature some of the biggest names in the sport.
Formed in 1956, the NFLPA is a sports union which represents the players of the National Football League, and is dedicated to the success and well-being of all players on and off the field.
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Created out of a love for caps, hats and other headwear, Liverpool-based Tokyo Time teams athletic leisure headwear with Eastern inspiration with the aim of producing a fusion of East and West styled, street fashion accessories.
Since launching in 2018, the brand has experienced incredible growth and support and even boasts celebrity fans like actor Tom Davis, comedian Romesh Ranganathan, British YouTubers and various street-style influencers have all been spotted in the coveted headwear.
The brand has already partnered with some impressive names including ONE Championship, Euroleague Basketball, Le Mans 24, Bristol City FC and CAPCOM Street Fighter 2, as well as collaboration collections with NFL players Association, British Basketball League and Turkish Airlines Euroleague.
Paul Davison, CEO of Tokyo Time, said: "We are delighted to announce an exciting partnership with the NFLPA and are looking forward to getting some really cool products into the market with them.
"The past couple of years have been incredible for Tokyo Time and to be working with an organisation as prestigious as the NFLPA, along with the associated players, is a very proud moment for our brand and a fantastic way to start 2022."
The partnership with NFLPA and Tokyo Time will see the launch of an initial collection consisting of six products, all featuring a character emoji of a world class NFL player, including Dak Prescott, Lamar Jackson, Patrick Mahomes, Russell Wilson, Tua Tagovaloia and the recently retired superstar Tom Brady.
Paul added: "Tokyo Time are so excited to be hitting the ground running in 2022 with our new partnership with the NFLPA.
"To collaborate with such a global sporting name, all the way from our base in Liverpool, shows just the start of where we plan to go.
"We look forward to producing an amazing set of products featuring some A-class sporting names on them."
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