Liverpool commercial director Matt Scammell is to leave the club to take up a new role as chief commercial officer of Formula E, according to reports.
Scammell, who joined Liverpool as commercial director in the summer of 2020 having previously been at Manchester United, is set to become COO for the electric racing series later this week, according to SportBusiness.
His departure comes just a week after the Reds moved to hire former Sevilla head of sponsorship and Roc Nation executive Michael Higham to the new post of partnership development director, tasked with building on the strong commercial growth that Liverpool have seen in recent seasons.
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Scammell is set to replace Olivier Brémont at Formula E, where the new season begins at the end of this month, after the former Red Bull executive left the role of COO in November.
Scammell will link up with Formula E chief executive Jamie Reigle, a man who he worked under for three years when Reigle held the position of commercial director at Old Trafford.
In his time at Liverpool Scammell has aided the growth of the Reds' commercial revenues through sponsorship additions such as SJ Johnson, and speaking exclusively to the ECHO last year he revealed that despite the challenges of the pandemic on revenue streams that the commercial performance for the 2020/21 accounting period, which has not yet been released by the Reds, could well kick on from the £217m that was delivered in last year's accounts after a number of deals, including Nike, Expedia and AXA made their presence felt.
Whoever comes into the role moving forward will be tasked with increasing the number of commercial partners further and driving forward the opportunities that the Reds believe lie in new technologies as they seek to keep pace with the commercial might that the likes of Manchester City have flexed, where they have moved into new markets.
