Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Little Dot To Manage 3 Cineverse Channels on YouTube

Cineverse.

Cineverse said it made a deal to have Little Dot Studios manage three of its channels — Fandor, RetroCrush and Midnight Pulp — on YouTube.

Cineverse expects Little Dot, an All3Media unit, to be able to grow the channels via social media.

“We need to continue to expand our footprint and grow audiences for our unique content and there’s no better place to do that than on YouTube and across social media,” Cineverse executive VP of global partnerships Marc Rashba said. “Through our commercial expansion strategy, we are able to work closely with our internal content teams, and partners like Little Dot Studios, to target audiences that we may not already be reaching via our FAST and AVOD services today.”

Also Read: Cineverse, Amagi Team Up on FAST System for Video Service Providers

Little Dot specializes in connecting premium content and digital audiences 

“With dedicated specialisms in Entertainment, Sports and Consumer Brands, we create meaningful connections with audiences through all digital content touchpoints,” Larissa Bellamy, partnership director at Little Dot Studios, said. “We will work with the highly engaged audiences on YouTube and Facebook and deliver them highlights and full episodic content from some of the top channels that Cineverse has built via its global FAST and AVOD business.”

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.