A young entrepreneur dubbed "little Del Boy" is cashing in on the viral Prime energy drink by selling empty bottles on eBay.
The drink, created by YouTube stars Logan Paul and KSI, is the new craze storming the internet, with children and parents queuing up outside supermarkets to get their hands on it.
Some convenience stores are even flogging the drink for more than the original retail price.
Charlie Smith, 10, has a different tactic though and is selling empty bottles of the drink on eBay for a profit.
After guzzling the contents of the £1.99 drink he then puts it up for sale on his mum's account.
From his first sale of five empty bottles he made a £12 profit.
The youngster, from Nottingham, is now even investing in buying his friends' and school peers bottles for £1.
Dad Adam Smith, 38, has been gobsmacked by the amount people will pay for a bottle.
He said: “I’ll be honest, we think it’s stupid that he’s buying drinks that they’re obsessed with for £2. But we can’t argue with him because he’s getting his money back on it.
“But it’s very normal for Charlie. He’s very good with his money, he doesn’t like spending it, put it that way, so he just thinks it’s brilliant that he can drink it for free.
“He likes trying to buy and sell anything to make a profit. Charlie’s a bit like a little Del Boy.”
Budding entrepreneur Charlie added: “I love it, I love making money. I want to be a businessman when I’m older.”
Adam revealed Charlie began hunting for the energy drink before Christmas using a Prime Tracker app on his phone before heading out and buying some stock.
He added: “Before Christmas when we were trying to get it in the first place from Asda, we managed to get all of the different flavours essentially.
“He’s got a thing on his phone called ‘Prime Tracker’. It says which Asdas have got stock, and he managed to build up a collection of them all. He drank them all.
“Then one of his friends came round and wanted to buy an empty bottle off him. He said ‘no’ to that as he wanted to keep the collection.
“But after a while, as he’d been collecting them and trying to get hold of Prime stuff, he looked on eBay and saw what they were going for.”
Charlie, with Adam's help, put five different flavours of the drink that he’d collected – ice pop, grape, lemon lime, orange and tropical punch – on auction site eBay and they were snapped up for £2 more than the drinks retail price.
Adam added: “He got above the retail price of what they sell for a full bottle, which is ridiculous.
“Now he’s trying to buy them off other people empty for £1 to try and re-sell them. He's got about 25 in his bedroom now. He’s been going through eBay but he was going to try and do Facebook Marketplace as well because there are other things there.
“I asked Charlie, and he said it’s just like having a little bit of a trophy. I think it’s stupid – but it’s just to say that you’ve had it.
"All the kids at his football, everybody has just been saying, “Which flavours have you tried?” I think it’s just madness. Me and his mum find it quite comical. It’s just daft.”
