Vendors of roti sai mai in Ayutthaya have hailed Thai superstar Lalisa “Lisa” Manoban for posting a video that has created major buzz about their sweet snacks.
Sellers of the sweet Indian-inspired treat, in which sugary floss is wrapped in a thin roti, report an uptick in business after the member of the South Korean pop group Blackpink posted a video on her Instagram account showing her rolling up one of the snacks.
A vendor who sells roti sai mai in front of Ayutthaya Hospital said on Saturday that customer numbers spiked overnight after Lisa's post, with teenagers filling his store the morning after the video was released.
The uptick has been global, he said, with the store’s deliveries to foreign countries jumping from the usual 2,000 or 3,000 baht a day to 5,000 baht, with particular interest in South Korea. Lisa has 80 million followers on Instagram.
The owner of another roti store said she was grateful for the extra business, given how slow things had been for a long time during the Covid-19 pandemic.
An online roti sai mai seller said she had retailers order over 100 sets of her desserts to meet demand since the posting. She said she even had to pick up snacks from other local sellers to meet the demand of foreign buyers.
