Lionel Messi, the legendary Argentine forward, has brought his star power to Major League Soccer (MLS) and Inter Miami CF, making a significant impact both on and off the pitch.
Since joining Inter Miami, Messi has elevated the profile of the MLS, attracting fans from across the United States and beyond. His presence has led to a surge in ticket sales, with StubHub reporting a sevenfold increase in overall MLS ticket sales and a remarkable 150-fold increase in Inter Miami's ticket sales since the start of the 2023 season.
Not only has Messi boosted ticket sales, but he has also raised the level of competition in the league. Alongside former FC Barcelona teammate Luis Suárez, Messi is aiming to lead Inter Miami to MLS glory, with the team now boasting the highest sales numbers in the league.
Off the pitch, Messi's impact extends beyond the MLS season. He and Suárez will represent their respective nations at the 2024 Copa America, further showcasing the growing popularity of football in the U.S.
StubHub's data reflects the global appeal of Messi, with ticket sales from nine additional countries compared to the previous year. The 'GOAT' has not only made Inter Miami a must-watch team but has also drawn fans to away games, turning stadiums into packed arenas.
Inter Miami's transformation from struggling to sell tickets to potentially selling out their stadium multiple times over is a testament to the Messi effect. As the 2024 MLS season kicks off, all eyes will be on Messi and his quest for MLS glory with Inter Miami.
