Thursday’s episode of Loose Women briefly descended into hysterics after panellist Linda Robson dropped an unprecedented f-bomb on the ITV daytime show.
The incident occurred when the show was hyping a competition that ITV is running where a viewer has a chance to win one million pounds.
As part of the segment, Robson wheeled out a huge case that contained the cash onto the studio floor, which seemed to be easier said than done for the 63-year-old British TV veteran.
“Oh hello ladies,” said Robson to begin with. “They’ve left me in charge of the prize - can you believe it?”
So far so good, but things soon went awry when Robson tried to make a joke about getting to the money.
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“This is it! It’s one-million-pounds right here in this trolley. It came straight from the ITV bank account this morning. But how the f**k do I open it?”
Haha!!! Linda Robson dropping the F-BOMB live on air! 🤣#LooseWomen @loosewomen #swearing pic.twitter.com/buLpfQeVty
— Lee (@WoodmanWoods) October 21, 2021
The whole cast and crew immediately descended into shock and laughter as they couldn’t quite believe what they had just heard.
Host Charlene White, apologised on Linda’s behalf: “Oh! We’re so sorry. I would like to apologise for Linda’s language, she knows that she has done wrong. We want to apologise for Linda’s slip. Many apologies.”
It would appear that the problem happened because Robson didn’t realise that the show was live on air. “Are we live on air? I’m sorry I thought it was the rehearsal,” said the former Birds of a Feather actor. “So sorry to viewers”, she added.
We’re not going to say that she didn’t need to apologise but judging by the reaction on social media, a lot of viewers thought it was hilarious.
Linda Robson saying fuck on live tv 🤣🤣 pic.twitter.com/nWW9zHypvp
— 𝐋𝐞𝐰𝐢𝐬 🏴 (@lewisa95) October 21, 2021
So, so funny. #LooseWomen #lindarobson pic.twitter.com/XppyL3mX8A
— Clare Higglesden (@ClareHigglesden) October 21, 2021
Linda Robson dropping the F bomb live on #LooseWomen though! pic.twitter.com/KM5eOrSTkF
— Traylor Holmes (@TraylorHolmes) October 21, 2021
Whoops @loosewomen gotta laugh #lindarobson swearing live on tv #itv it happens 🤣 #LooseWomen pic.twitter.com/jqiWuzqMBK
— Lisa Unique (@lisaunique) October 21, 2021
Linda Robson just threw an f bomb live on @loosewomen 😂😂 I’m dying. Love Linda 😂😂
— JoAngel🇾🇪 (@JoAngel_99) October 21, 2021
Linda Robson saying 'FUCK' live on daytime tele is absolutely the content I'm here for.
— Richard The Kit Man (@RichtMUFC99) October 21, 2021
Daytime TV, aye? You’ve gotta love it.