An advert showing Lily James gush how it's 'nice to share things you usually can't' has left viewers feeling very awkward as it's aired after those pictures of her looking cosy with married co-star Dominic West were published.
In the TV commercial for Sky Mobile, 31-year-old Lily is taking a stroll around an al fresco diner while promoting the benefits of sharing with your friends and family.
The timing has not gone unnoticed with some fans, who have taken to Twitter to point out how the ad has taken on a whole new meaning following Lily's jaunt to Rome with Dominic, 50.
"Bit awkward having Lily James on the Sky Mobile advert saying “wouldn’t it be nice to share things you usually can’t” - wonder if that applies to people’s husbands" asked one.
"Lily James on the current Sky Mobile advert: 'Wouldn't it be nice to share things you usually can't?... Yeah, not someone's f******g husband though, Lily," joked another.
While a third mused: "Imagine being in the Dominic West household when that bouncy Lily James Sky Mobile advert comes on TV."
Dominic's wife Catherine FitzGerald made a public show of standing by her husband after he was seen looking very close with Lily in Rome.
Catherine welcomed her husband back from the trip outside their home in Wiltshire in front of the camears last week and was photographed holding a sign in her hand that read: "Our marriage is strong and we're very much still together. Thank you."
The bizarre photocall led to an eyewitness on Dominic's BA flight out to Rome with Lily to speak out.
The onlooker said the pair, who share a twenty year age gap, looked as if they were on a 'dirty weekend' as they could not stop 'kissing and cuddling' each other.
"Within minutes of the plane leaving, they began kissing and cuddling after both removed their masks," they told the Sun On Sunday.
"They looked like a couple heading for a dirty weekend and they were all over each other. They were French kissing and there was a lot of necking going on."
Lily and Dominic spent three days in the romantic city where they were photographed having a cosy lunch.
Dominic appeared to nuzzle his Pursuit of Love co-star's neck, touch her face and kiss her in front of diners.
They were also spotted whizzing round the city on an electric scooter together.
A week after the furore, Lily is said to have cancelled her appearance on the Today Show.
The actress was set to appear on the NBC show to promote her new Netflix drama with Rebecca alongside Armie hammer on Monday but is now no longer taking part.
She is also due to appear on Jimmy Fallon's Tonight Show on Thursday but it's not clear if that appearance will be pulled also.
