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Chronicle Live
National
Abigail O'Leary & Aaron Morris

Lilt axed after almost 50 years amid major Coca Cola shakeup - drink fans fuming

Fizzy pop and soda fans have been left raging after the news has broken that Lilt is being scrapped, in a major shakeup from parent brand Coca Cola.

Although the tropical drink - consisting of pineapple and grapefruit - may taste slightly different to the original product from 1975, fans have still been left disheartened by the revelation.

However, you will be able to quench your thirst with a similar drink in the future.

Read more: The reasons Fanta tastes 'better' - or different - on holiday abroad compared to the UK

The Mirror reports that Coca-Cola is said to be rebranding the drink as a new Fanta flavour - Fanta, pineapple and grapefruit. Produce publication The Grocer reported Coca-Cola Europacific Partners (CCEP) said: "Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo.

“Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.”

Lilt was first launched in 1975 and quickly divided fizzy drink fans with its intense tropical flavours. VP of commercial development Martin Attock, explained that the main priority of the announcement was to 'reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love'.

He said: “It’s still bursting with tangy tropical flavours. It’s just got itself a new name."

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