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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Like Mother, Like Daughter: Lila Moss Stars in DKNY's Spring 2025 Advertising Campaign

Lila Moss is in a New York state of mind. (Credit: Courtesy of Mikael Jansson)

There are plenty of famous model mother and daughter pairings. See Cindy Crawford and Kaia Gerber. Or Christy Turlington's offspring, Grace Burns. Now, hot on the heels of Kate Moss appearing in Donna Karan New York's Spring 2025 campaign, her daughter Lila Moss is now the face of DKNY. The younger Moss is building quite the résumé, already landing modeling gigs for Marc Jacobs and Maje.

This time she's cast in the lead role in DKNY's New York Stories, a campaign "inspired by the rich cinematic history of the greatest city in the world." Fun fact: Gerber starred in the Fall 2024 ads. Photographed by Mikael Jansson, she's captured all over the city decked out in the brand's latest wares. From a cropped, striped shirt to triple denim in the form of an ivory shirt, matching jeans and a jean jacket with colorful patches to a pinstripe suit.


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A post shared by DKNY (@dkny)

Check out more from the DKNY Spring 2025 campaign on the brand's Instagram and shop the collection on its website.

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