Lidl Ireland has taken a brutal swipe at Irish supermarket chain SuperValu.
Taking the Lidl Ireland Twitter account, Lidl took aim at SuperValu over its prices.
The tweet reads: “SuperValu.. the E is missing. Like their low prices”
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It comes as the jab was in response to a post by a less than pleased customer who said: “Supervalu is a mad name for somewhere that is not super valuable at all.”
Social media users quickly joined in and the banter and shared their thoughts, with one taking aim at Lidl’s Plus app.
The post said: “They at least have their own functional home delivery option on their website and an app that doesn't charge the customer 14% for using it.”
A second said: “Oh supermarket war lol”
While another added: “Lidl is easily best supermarket in Ireland”
It comes as shoppers are altering their behaviour to manage rising costs by turning towards cheaper alternatives and reducing their shopping frequency.
Kantar research into consumer habits states there are clear signs that they are turning to retailers’ own label offerings instead, which tend to be less expensive.
Kantar found that online grocery sales in July were up 15%, with shoppers spending an additional €6.1m compared to last year.
But consumers are now making two less trips to the supermarket on average compared to this time last year.
With many taking advantage of the hot weather, brighter and warmer days called for barbecues, and during July, shoppers spent an additional €540k on take-home savouries, €1.5m on soft drinks, €170k on chilled burgers and grills and €656k on fresh sausages.
However, they are likely to feel the pinch as a result, as due to rising prices the cost of hosting a barbecue has increased on average 7.4% over last year.
Despite the rising inflation rate and cost of living crisis, competition between retailers continues to rise as the gap gets narrower.
Further research by Kantar shows Lidl, holding 13.5% of the market, while also welcoming new shoppers to its stores which contributed an additional €13.6m to its overall performance.
SuperValu, with a 21.5% share, also continues to see shoppers returning to its stores more often than any other retailer.
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