Lidl have announced that a number of their products will feature a 'Good To Give' label, which has been introduced to help those who are finding it hard to pay for their food.
The label is an industry first and could prove to be beneficial for struggling families that are living off food banks.
Lidl has launched the labels in partnership with Neighbourly, a platform that connects food with local charitable organisations and causes.
Some may have questions about the new labels, so here is all of the key information that you need to know about Lidl's new Good To Give initiative.
How do the labels work?
The label will be added to long-life items that offer a variety of nutritional benefits, making them ideal to donate to food banks.
Shoppers will be able to buy the labelled items and can drop them in the store's food donation points, where items will be collected by local food banks and community projects.
The aim of this is to diversify UK food bank donations with foods covered in the NHS Eatwell Guide.
What Items have the label?
Here are the 30 Items that will feature the Good To Give label:
- Freshona Pickled Gherkins Reduced Salt 720ml
- Italian Cherry Tomatoes 425ml
- Freshona Crinkle Cut Beetroot Salt Reduced 720ml
- Freshona Marrowfat Processed Peas 300g
- Freshona Sweetcorn Super Sweet 425ml
- Freshona Garden Peas 425ml
- Freshona Sliced Mushrooms 314ml
- Freshona Petit Pois & Baby Carrots 425ml
- Freshona Pineapple Slices in Juice 580ml
- Freshona Mandarin Segments in Juice 314ml
- Crownfield Wholegrain Mini Wheats 500g
- Crownfield Wheat Biscuits (36) 720g
- Taste Of… Basmati Rice 1kg
- Taste Of… Brown Rice 1kg
- Langkorn Long Grain Rice 1kg
- Simply Peeled Potatoes 580ml
- Rowan Hill Bakery Part Baked Rolls 300g
- Rowan Hill Bakery Burger Buns 6 Piece 300g
- Couscous 1kg
- Vitasia Medium Ready to Wok Noodles
- Freshona Cannellini Beans / Butter Beans 400g
- Nixe Skipjack Tuna 400g
- Freshona Red Kidney Beans 425ml
- Freshona Chickpeas in Water 425ml
- Freshona Mixed Beans in Water 425ml
- Nixe Mackerel in Sunflower Oil 125ml
- Tower Gate All Butter Shortbread Fingers 210g
- Tower Gate Chocolate Chip cookies 200g
- Dairy Manor UHT Semi Skimmed Milk 1.5% 1l
-
Vemondo Oat Milk 1l
When will this initiative start?
The labels have already been popping up in stores across the UK, with the initiative introduced last Friday.
Alongside the labels, Lidl also launched the Lidl Community Fund to support its UK network of 1,500 charities, providing investment into the charities.
Will my local Lidl have the labels?
Yes, the initiative will be rolled out across all Lidl stores in the UK, including their Scottish stores.
If a charity in your local area is a part of the Neighbourly network, it could also benefit from the new Lidl Community Fund.
Why has Lidl launched this label?
Lidl has launched the labels in response to the cost of living crisis, with over 9 in 10 charities believing that it will have a significant impact on their organisation.
Ryan McDonnell, Chief Executive Officer at Lidl GB, explained: “At Lidl, we’re committed to making good food accessible to everyone and now, more than ever, it’s important that we stay true to this.
"We’ve been listening to feedback from our charity partners on how we can best support them at this time.
"Through these conversations it became clear we can play a leading role in helping those relying on food banks to maintain a more nutritious, balanced diet by encouraging our customers to donate a little differently.
"We hope that more retailers will adopt the ‘Trustmark’ so that we can work together as an industry to help more people access the balanced and nutritious diet that they need.”
Steve Butterworth, CEO of Neighbourly says that the cost of living crisis is causing a rise in demand for food banks and front-line services.
87% of charities have reported needing a greater range of food to provide balanced foods for a healthy diet.
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