Supermarket giant Lidl has infuriated bargain hunters after making a change that could impact many of its loyal shoppers. The retailer announced the change to its app last week, and people are livid.
Under the old “Lidl Plus” loyalty app system, shoppers would get £10 off a future shop when they spent £200 in one month. But from September 1, this changed to 10% off your next shop - and customers have to spend £250 in one month to get this discount.
The new 10% off coupon has a maximum discount of £20, as it is capped at a £200 shop - whereas the old £10 voucher was simply capped at £10. To get £10 off your next shop, you'll need to spend £100 – which means a total spend of £350, before the discount is taken off.
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Here is how the “Lidl Plus” scheme has changed, according to the Mirror.
Spend £50
- Old reward (before September 1) - Free pastry
- New reward (after September 1) - Free pastry
Spend £100
- Old reward (before September 1) - £2 off coupon
- New reward (after September 1) - £2 off coupon
Spend £150
- Old reward (before September 1) - Nothing
- New reward (after September 1) - Free product coupon
Spend £200
- Old reward (before September 1) - £10 off coupon
- New reward (after September 1) - Nothing
Spend £250
- Old reward (before September 1) - Nothing
- New reward (after September 1) - 10% off coupon
Other changes to the “Lidl Plus” rewards system include a free product coupon when you spend £150 or more in one month. Customers have reacted with fury over the changes on social media.
One person said: "Gone from £10 off having spent £200 over the month. Now pay £250 to earn 10% & then another £100 to claim £10 off! Just when families are in financial crisis."
Another tweeted: "Really disappointed with this change from £10 voucher to 10% off. I shop little and often during the month (single parent, don't drive so can't get a big shop home easily) this works out much worse for me now. Lidl was my main shop, considering the others now tbh."
A third person said: "Please bring back the £10 off voucher as opposed to 10% off." And a fourth commented: "Lidl removing the £10 voucher if you spend £200 from your app has resulted in me removing your app from my phone What use is 10% off your next shop if you spend £250 to single people on low incomes? The custom you clearly don't value is going elsewhere."
Manchester Evening News contacted the retailer for comment, but Lidl declined.
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