Lidl bosses have issued an apology after two women were "humiliated" by a male member of staff when buying period products.
The women, believed to be a mother and daughter, visited their local store last weekend where they bought multiple sanitary items. Another customer said said while they were being served a member of staff on the tills allegedly loudly told them in front of other shoppers that the number of products they could purchase was limited.
The women are said to have been "humiliated" and forced to move to another till at the Wells branch of Lidl, in Somerset.
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Venting her anger about the incident on social media, a Lidl shopper said: “This man thought it acceptable to completely humiliate and shame a mother and daughter whilst attempting to buy multiple sanitary products. Two women living in the same household with synced periods… not uncommon at all.
"The mother raised her concerns with what had just happened and she apologised on his behalf, whilst he decided to again raise his voice to defend himself. The teenage daughter said had she had been on her own she would have put down the sanitary products that she needed and left crying due to immense embarrassment and would have just 'gone without'.
“This is in no way, shape or form acceptable. Nothing will ever change unless we all challenge the stereotypes, the stigma, the taboos surrounding menstruation.
“How dare this man feel it acceptable to not only question but completely humiliate a mother and daughter.”
Somerset Live reports that Lidl has now apologised and said re-training is being provided to prevent future incidents. A spokesman for Lidl said: “We were extremely sorry to learn of this matter and would like to sincerely apologise to the customer.
"We always aim to deliver a welcoming and positive shopping experience and were therefore incredibly disappointed to learn that we fell short on this occasion. The matter was immediately escalated to management and we can confirm that re-training is being provided to help ensure that it does not happen again.”
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