Shoppers have been left floored by the cost of Lurpak and cheaper alternatives at supermarkets all over the UK.
A yearly price comparison has been carried out for the Danish butter brand as well as the supermarket-own versions that many shops stock, and they had all risen in price significantly.
Lidl was found to have the biggest jump in price, as shoppers have complained that even the cheapest shops aren't so affordable any more - even for basics like butter.
The Mirror reports that people were aghast at the price of Lurpak reaching as high as £7.50 in some places last year.
As an alternative, shoppers have been more keen to try the supermarket-own versions - but these also come at a price.
While the Lurpak dupes were cheaper, research has found that the price of these has also significantly risen in the past year.
In fact, the latest statistics show that only three out of 30 ites cost less in shops and supermarkets than they did 12 months ago.
Other food essentials have jumped up in price by 65 per cent in the past year, with things like pasta and oil now costing double compared to in 2022.
Last year, a spokesperson for Lurpak defended the price hike by saying that they "had to rise".
They said: "Prices on the shelves have had to rise in recent months. We understand that recent inflation in food price is hitting many households really hard right now.
"Unfortunately, our farmers are facing a similar situation with prices for the feed, fertiliser and fuel they need to produce milk, all rising significantly in recent months.
"While we don't set the prices on the shelves, we do work closely with the retailers to ensure our farmers receive a fair price for the milk they produce."
People have taken to social media to complain that all three stores - Aldi, Lidl and Morrisons - have increased their prices.
One person wrote: "Stopped the Lurpak a few years ago, moved to Aldi Norpak, even though it has went up in price in recent times, still less than half the price and tastes just as good."
Another shopper put: "The biggest difference I notice is the increased price of Norpak(Aldi's Lurpak), up about eight times in a year from £1.55 to about £2.50 now."
While Lidl shoppers have also noticed an increase in price, writing "cheap stores are becoming more expensive that the known expensive ones, and she was right [because] why was Lurpak £5.19 at Lidl but £4.00 at Waitrose???"
Here's how each variety has jumped in price in the last year.
Lurpak
Feb 2022: £3.65
Jan 2023: £4.99
Increase: 36.7%
Aldi Norpak
Feb 2022: £1.99
Jan 2023: £2.29
Increase: 15%
Lidl Danpak
Feb 2022: £1.89
Jan 2023: £2.19
Increase: 15.8%
Morrisons Spreadable
Feb 2022: £2.20
Jan 2023: £2.49
Increase: 13.1%
A Morrisons spokesperson said: "This is an unprecedented period of inflation and we are working hard to keep prices down and competitive for our customers while maintaining high standards and availability in all our stores."
Meanwhile, an Aldi spokesperson said: "A basket of everyday items is 16% more expensive at the Big Four than it is at Aldi, according to consumer champion Which?, who recently named Aldi as the UK’s Cheapest Supermarket. Value is the number one consideration for most households as they wrestle with rising costs and our customers know they will always make significant savings when they shop at Aldi."
Lidl has also been contacted by The Mirror for a comment.
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