We've recently seen how a number of popular brands, like Aldi and Asda have subtly changed their logos without us even noticing.
And we've also discovered that certain logos contain hidden messages and meanings - like The Range.
Another clever secret meaning has been doing the rounds online, and it's one that's hidden in plain sight.
The logo in question belongs to LG and it's one that's instantly recognisable, with the big red smiley face, placed next to the letters LG.
If you take a closer look at the face, you'll be able to see that the brand's letters make up the features - with the 'L' acting as the nose and the curve of the 'G' creating the outside of the face and the smile.
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According to an expert, the two letters placed on the face are a way to make customers feel more connected to the brand.
As reported by The Sun, the pros said: "These hidden messages help LG to appear more approachable and inviting."
LG have shared more information about the meaning behind their branding on their website, agreeing that their 'symbol' is all about creating a relationship with their customers.
But there's much more to it than that, they claim.
"LG is the brand that is Delightfully Smart. 'Life's Good' slogan, and futuristic logo are a great representation of what we stand for," their website reads.
"Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to centre our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers."
They continued: "The letters 'L' and 'G' in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world.
"The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red colour.
"Red, the main colour, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best.
"Therefore, the shape or the colour of this symbol mark must never be changed."
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