Lewis Hamilton has become Lululemon's newest brand ambassador.
The 40-year-old seven-time Formula 1 champion - who had been a global ambassador for Tommy Hilfiger since 2018 - is "excited" to the joining forces with the brand, which will see him collaborate in future designs and also partner on global advocacy work.
He said in a statement: "Lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to.
“I’m excited to partner with a brand that embraces a holistic approach to wellness.
"Together we want to inspire our communities to be the best versions of themselves.”
The decorated racing driver started representing Scuderia Ferrari this year after his 12-season partnership with Mercedes-AMG's Petronas team ended.
Now, he's also got a new fashion collaborator, and Lululemon are glad to have him on board.
Nikki Neuburger, the company's chief brand and product activation officer, added: “I’m thrilled to welcome Lewis to the Lululemon collective as our newest ambassador.
“Lewis is a game-changer in every sense of the word. His relentless commitment to performance, well-being and impact align completely with what we stand for at Lululemon.
"We’re excited to partner with him to innovate, inspire, and create positive change together.”
He will work closely with the brand's research and innovation, design and development teams to give his own perspective on upcoming lifestyle and athletic collections.
Meanwhile, Lululemon's Centre for Social Impact will team up with the driver's own Mission 44 foundation to offer support to youngsters through education, employment and empowerment.
Last summer, Lewis signed a deal work with luxury fashion house Dior, which included a limited collection with them in collaboration with its creative director Kim Jones.
He told WWD at the time: "Honestly, this has been such a dream."
