The LEGO Group has unveiled its newest models in a two-hour live show, hosted by Vick Hope, Joel McHale and Melvin Odoom. In its session on ’90 years of play’, the LEGO Group kicked off its summer of 90th anniversary celebrations.
The session saw the launch of two unique heritage products in honour of the big occasion, each designed to evoke nostalgia. Taking center stage was the LEGO Lion Knights’ Castle that comes complete with a working drawbridge and portcullis, hidden passageways, dungeon escape routes and spinning waterwheels, as well as the LEGO Galaxy Explorer set.
As well as its new anniversary products, the company revealed ‘Make the World a Playground’, a summer-long campaign for its 90th anniversary, where kids and adults alike are invited to unleash their imagination and use their creativity to add even more play to our world.
Among the new products revealed, fans were treated to an exclusive look at the brand-new LEGO Avatar product range celebrating the overall franchise to-date in advance of Avatar: The Way of Water premiering this December. The newly-revealed set features the LEGO Avatar Toruk Makto & Tree of Souls that lets fans recreate the moment from the first film when Jake, as Toruk Makto, rallies the Omatikaya Clan to defend not only one of their most sacred sites, the Tree of Souls, but all of Pandora.
The company also announced several exciting updates to its already beloved lines. Another big reveal saw viewers given an exclusive first-look at the brand new sets coming to fan-favourite, LEGO Star Wars. The sets, LEGO Star Wars The Justifier and LEGO Star Wars AT-TE Walker will offer fans the chance to recreate the epic Star Wars: The Bad Batch stories with the incredible model of bounty hunter Cad Bane’s starship, The Justifier, or power into battle against the Separatist Droid Army with the AT-TE.
Fans of LEGO Marvel, meanwhile, were treated to a first-look at a new Doctor Strange set showcasing the Sanctum Sanctorum as featured in a number of films, giving them a chance to open up their very own multiverses. LEGO Minecraft builders were spoilt with two brand new sets to add to their collection: LEGO Minecraft The Abandoned Village and LEGO Minecraft The Skeleton Dungeon.
Lovers of LEGO Super Mario weren’t left out either! They were given a glimpse at the brand-new Character Packs that will be introduced to the LEGO Super Mario universe, with fun characters including Nabbit, a Purple Toad, Hammer Bro, Waddlewing, Toady, Baby Yoshi, Red Yoshi and Blue Shy Guy joining the fun. They were also shown how new and existing characters alike can interact with the LEGO Mario, LEGO Luigui and LEGO Peach Starter Courses.
There was also a first-look at a new sporty range of LEGO Brickheadz allowing fans to become a FC Barcelona player in LEGO BrickHeadz form and viewers were the first to be shown the very latest LEGO Minifigures collection that will be joining the LEGO range later this year.
“Our fantastic LEGO CON is all about bringing fans together around our shared passion for the brick. It is our way of opening our virtual doors and bringing fans of all ages closer to our designers and incredible products, to experience some of what we experience every day at the LEGO Group,” said Emma Perkins, Head of The LEGO Agency EMEA. “This year’s LEGO CON kicks off our 90th anniversary celebrations and, to celebrate all of our awesome fans, we wanted to make sure this year's show was even bigger, better and brickier than last year!”
Many other beloved lines were also showcased and had some exciting new updates of their own. During the show, new LEGO Art Floral Art sets and LEGO DOTS Stitch-on and Adhesive Patches were revealed and from Games we heard about LEGO Brawls, which will soon be landing on your preferred gaming platform.
LEGO MINDSTORMS revealed Machine Learning: a new extension in the Robot Inventor app, which uses the camera or microphone on your device to identify different images or sounds such as voice commands. Fans had an exclusive look at the finale of the 2022 LEGO Friends show, while LEGO NINJAGO saw a sneak peek of what’s to come later this year. LEGO CITY had cool activities such as a live in-studio stunt action and fans also got a chance to get closer than ever before inside a LEGO Technic set.
LEGO CON 2022 is now available to stream for free in full at www.LEGO.com/LEGOCON or on the LEGO YouTube channel http://youtube.com/LEGO.
