Six years after starting out in an Elland Road office, city firm BOXT will grace the front of Leeds United’s shirts next season. The smart home systems installer will replace bookmaker SBOTOP across the front of the Whites’ men’s, women’s and junior kits.
The 2023/24 kits are yet to be officially unveiled by the club, but Adidas will continue to manufacture them into next term. United’s next scheduled fixture is against Manchester United on July 12, which may be the first opportunity to see the new design.
Failing that, the new season starts in a little over five weeks, when the new kit will certainly be available for all to see with BOXT on the front. The Leeds-based business was previously a sleeve sponsor on United shirts.
Paul Bell, executive director at Leeds United, said: “We are thrilled to expand our partnership with BOXT and look forward to seeing their branding feature across all of our playing and replica kit for the new season. It’s the first time in over eight years we have been able to brand all of the replica shirts with the same partner.
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“We pride ourselves on developing long-term partnerships and we’re excited to build on the special relationship we have nurtured with BOXT to help support them in accelerating their growth plans, to become the leader in the UK domestic heating market and their plans to expand internationally.”
Mel Butler, executive chairman & founder of BOXT, said: “BOXT’s concept was developed at Elland Road and it is incredibly special to see our logo on the front of the Leeds United shirt just six years later. We’ve been on an impressive journey so far and we see this partnership as a real symbol of our ambition to drive the business forward internationally.”
