Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Leeds Live
Leeds Live
Sport
Kyle Newbould

Leeds United chairman Andrea Radrizzani adds to portfolio with Doha investment

Leeds United co-owner Andrea Radrizzani has acquired a stake in Sponix, a sports technology start-up based in Doha, via his investment vehicle Aser Ventures. The company was founded in 2020 by Qatari-based sports technology entrepreneur Mohammad Ali Abbaspour, and specialised in software built into sports broadcasting.

The start-up have developed technology that allows broadcasters to tailor in-stadia advertising boards directly from their live matchday feeds, as well as first-person immersive angles for match replays.

The investment group will be able to feed the technology into its portfolio, which includes Leeds as well as broadcaster Eleven Sports. Aser said that the Sponix’s perimeter advertising technology ‘creates the opportunity for broadcaster-controlled, fully bespoke perimeter board advertising for the first time.’

READ MORE: Leeds United make quick Raphinha decision as Arsenal submit official offer for Brazilian

Radrizzani said: “At Aser we want to invest in cutting edge ideas, world class people, and services that complement and enhance our wider portfolio. Mohammad and his team deliver on all these points. We are excited to welcome Sponix Tech to the Aser family and to work with them to grow their business and unlock new value for partners and fans around the world.”

Aser Ventures have recently bought stakes in a host of companies, including US-based digital media entity Team Whistle, Sweden-based digital marketing agency Creed Media and MyCujoo football streaming platform and its streaming technology.

Radrizzani is chairman and co-owner of Leeds, controlling a 56% stake in the club, while 49ers Enterprises — the investment arm of NFL franchise the San Francisco 49ers — have gradually increased their share to the current 44%.

Those shareholders have invested around £45million this summer with the signings of Brenden Aaronson, Rasmus Kristensen and Marc Roca.

READ NEXT

Leeds United transfer rumours as Chelsea forward Armando Broja linked and familiar name emerges

Manuel Neuer among Marc Roca's former team mates responding to heartfelt Bayern message

Leeds United news: Whites told how to handle Arsenal and Man City amid Raphinha and Phillips bids

Arsenal hope Fabio Vieira signing will help them land Leeds United winger Raphinha

Leeds United braced for transfer exit of talent whose 'character' impressed Victor Orta

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.