A music tech company founded by a Leeds College of Music graduate has partnered with another start-up launched by the brains behind Spotify and Squarespace.
The Online Recording Studio (TORS) was set up by Joe Wadsworth six years ago in his university halls of residence and says it gives artists access to all the resources of a major label, including recording, mixing, mastering, branding and promotion. Now the company has joined forces with Highnote to streamline its production services for musicians wanting to release professional tracks remotely — eliminating the time and expense of using a traditional studio and record label.
San Francisco-based Highnote allows musicians and producers to share tracks in audio-friendly formats, to work on in collaboration. It prevents artists from having to reply on emails, text messages and file-sharing services not optimised for audio files.
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The platform, which also provides an annotation service, launched last month following a $1.7m (£1.5m) injection of pre-seed funding. TORS says it the pandemic brought a wave of new clients and its platform has helped artists secure more than 82m streams, as well as international number one hits on the iTunes and Amazon charts and songs for film soundtracks.
Joe Wadsworth, founder of TORS, said: “The rise of remote production has been a great stride forward for the music industry, helping to make professional recording services much more accessible for all artists. By stripping away the considerable overheads and limitations associated with booking in studio sessions it will help more and more budding musicians realise their dreams and share their sounds with the world.
"The Online Recording Studio is proud to be at the forefront of innovation in producing and releasing music and our new partnership with Highnote, which is breaking new ground in creative audio workflow, means we can now deliver an even better service to our clients. By allowing producers to quickly and easily share song files with creators, this pioneering technology will enable more precise and detailed feedback, and let artists track their musical journey with us every note of the way."
Nashville-raised singer-songwriter Lauren Minear is among the artists to have used TORS. Her debut album, Invisible Woman, is about her experiences of motherhood during Covid and was released this month.
She said: "The experts at The Online Recording Studio clearly love to champion independent artists. Being able to work with them while I was working on my music at home was a real boost and songwriting gave me a voice. They’ve definitely helped me on my journey."
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