A popular women's clothes shop, whose owner started her business from scratch in her bedroom, has gone viral on TikTok.
Mystique Boutique based in Church Street, Morley, opened seven years ago but has recently gone viral on popular video site TikTok. Owner Michelle Robertshaw is often seen sharing videos of newest items in stock, images of the store, and clients in their clothing.
The shop had suffered on the back of the pandemic and the rising cost of living crisis, but thankfully their 670,000 social media followers have helped bring in business. A recent video raked in over 1.9million views when Michelle said the shop was the "best in Morley".
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One of Michelle’s customers, Jess, regularly models for the clothing business, and is often mistaken for the owner of the business. A recent video sees Jess parody infamous newsagents Wakey Wines,.
In the clip Jess wears an all pint suit, white boots, a white blouse, and white hat which are sold in the store. She said: "Hi guys. Thank you for all the liking and sharing of our video. What it the best shop in Morley? Mystique Boutique. Thanks for 50K baby."
@mr.movelook said the shop is a "Wakey Wines dupe", while @Tara added the shop is the "girly boss edition of Wakey Wines."
"Love this," @Benj_bee_23 said. "This is hilarious, I love it," @llinkaMichelle added. On Facebook, Lucy Lee said: "Well done Michelle for all of your hard work."
"You wipe the floor with Wakey Wines. Well done ladies said," Simone S said. Terry Baddeley added: "The energy you have is amazing, more people and business need to be like you."
The clothing business, which began from Michelle's bedroom, sells "celebrity-inspired" clothing for women and "little divas" age between three months and 16 years old. The items are said to be luxury sold at affordable prices.
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