A bar in Leeds has launched a campaign to celebrate and support women’s sports.
Brotherhood of Pursuits and Pastimes in the city centre will have live screenings of the biggest games in women’s sports as part of its Sisterhood campaign.
They will broadcast matches and games from the UEFA Women’s Euros, Wimbledon, darts and boxing. All screenings will be shown at Brotherhood’s Leeds and Manchester venues.
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Founder of the bar Seema Dhiman said supporting women’s sports at the venue is “nothing new” and she is a lifelong sporting fanatic. In a promotional image to support the campaign, the bar calls itself 'The Sisterhood' as opposed to 'The Brotherhood'.
She launched the business after feeling uninspired by the sports bars Leeds had to offer at the time, she got to work on building a brand that would appeal to a wider audience, regardless of gender, race, or sexual orientation.
Speaking ahead of the Sisterhood campaign, Seema said: ‘’As a lifelong fan of sport, I’ve always had a passion for watching exceptional football, boxing, and tennis, whether played by men or women. Supporting women’s sport is nothing new at The Brotherhood - we’ve done it since day one - but, sadly it’s taking the rest of the industry far too long to catch up.
‘’2022 is set to be a stellar year for women in sport and what better way to put some of the best talent on a pedestal than a summer of girl power? Our Leeds and Manchester venues have always been a space for people of all walks of life to come together to enjoy sport, whether they like their footy with a burger and pint, or with a fancy cocktail or two.
‘’The time when girls who wanted to play football had no option other than to join a boys’ team is over, and we are now raising a generation of women who feel empowered from an early age. I happen to be a huge boxing fan and will be in the bar cheering on Katie Taylor’s next fight.
‘’I’m looking forward to inviting both existing patrons and new customers to watch some world-class women’s sport this summer and am proud team Brotherhood are doing our bit to show women they can achieve anything they set their mind to.’’
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