LeBron James has made absolutely no secret of the fact that he intends to play in the NBA at the same time as his son, Bronny James. It’s something that LeBron has said on the record for several years now.
Bronny is an incoming freshman at USC and was seen as a potential first-round pick in the 2024 NBA Draft. This summer, however, Bronny suffered a cardiac arrest scare. It is unclear when he will return to the court or how long it will take him until he is ready to turn pro.
Regardless of how long it takes, despite the fact he is already officially the oldest player in the NBA, LeBron may actually intend to play professionally even longer than when Bronny first becomes eligible to turn pro.
Let’s do it again…and again…and again 🚀🚀🚀💪🏾👑 @beatsbydre #ThekidfromAKRON🤴🏾 #beatspartner pic.twitter.com/TsrsF3lTiB
— LeBron James (@KingJames) October 23, 2023
That is at least how it seemed in an appearance that LeBron made alongside his family members in a new advertisement for the Beats by Dre headphones.
Between the 1:31 and 1:34 mark of the clip, LeBron’s wife Savannah says the following:
“Tell them you’re not done until you play with your son. Then do that, again.”
During the moment that Savannah says “again” while speaking about playing alongside his son, Bryce James appears on the screen.
In this new commercial spot, voiced by Savannah James, there is a reference to LeBron’s continued desire to not only play with his son Bronny, but also his son Bryce, before retiring. https://t.co/kzHaIuplsf
— Dave McMenamin (@mcten) October 23, 2023
Bryce James is 16 years old and will transfer from Sierra Canyon, where his brother played high school basketball, to Notre Dame in Southern California.
While he has already received his first Division-I offer, he is only considered a three-star recruit in the Class of 2025. Even if he were to play only one year of college basketball, he could not turn pro until the 2026 NBA Draft.
That means that LeBron would turn 43 years old during the first season that Bryce could potentially play in the NBA. That doesn’t sound easy for anyone but LeBron has certainly defied expectations before.
