The goal of the Invest South/West program is to spur more development in neglected parts of Chicago, and since launching in 2019, it has helped launch a variety of projects, from housing next to transit to food business incubators.
But until now, none of them has come with lagers made on-site.
Somos Monos Cervecería, a longtime Back of the Yards home-brewing operation, is joining a Southwest Side project at 47th Street and Ashland Avenue known as United Yards that’s getting Invest South/West money.
It will be one of the first Latino-owned breweries in the city and one of the few on the South Side.
Construction is set to begin soon on the two-story taproom and brewery at 1641 W. 47th St. It’s expected to be complete in a year.
The owner-brewers — and husband and wife — Victor and Rocio Santoyo hope to create a neighborhood hangout that showcases local music and art.
“We’re trying to get away from being your typical corner bar or cantina,” said Victor Santoyo, 38. “Our main focus is to have a family-oriented place where you can go there with your uncle, your grandfather, your kids.”
Santoyo, a Back of the Yards native, began brewing at home about 10 years ago, after stumbling across a YouTube tutorial and wondering: “I like beer — why can’t I try and do my own?”
In 2019, he showcased the brew at a festival in Pilsen alongside established local breweries.
It went well, so they began tying to find a location.
They looked in Berwyn and Cicero, but jumped at the chance to join United Yards, a multimillion-dollar development with a special emphasis on small businesses.
“People see Back of the Yards as something bad and all we want is to be part of something better for the community, and for them to come and enjoy themselves,” Victor Santoyo said.
Monos will join about 160 other craft breweries in and around Chicago, according to the Illinois Craft Brewers Guild, but it would be one of the first Latino-owned breweries and one of the few on the South Side. Only about 2% of brewers nationwide are Latino, according to the Brewers Association.
The only other breweries south of 35th Street, according to the guild map, are Marz Community Brewing Co. in McKinley Park; Whiner Beer Co., also in Back of the Yards; and then there are none until Horse Thief Hollow on 104th and Western Avenue in West Morgan Park.
Barriers to opening range from zoning issues to the vast sums of capital it takes to acquire space and equipment, said Ray Stout, executive director of the guild.
But the benefits they bring to a neighborhood are clear.
“They are often the anchor or cornerstone business of a community,” Stout said. “They move into areas where there’s a surplus of room, areas that aren’t the best or the most built-up, but what we see is they move in and then all of the sudden a coffee shop moves in and then other businesses.”
For example, Haymarket Brewery was among the first businesses to move into the Fulton Market area, Stout said.
The communities that form around them give them their staying power.
“Craft beer, more than anything, is about connection, connecting with customers and their communities,” Stout said.
“It’s that connection of, ‘It’s made in my community, I’m talking to the person that made it and I can walk back to my house two blocks away.’ It makes you feel like you’re part of something.”
That potential to transform neighborhoods is why Jaime Garza, events director for the 18th Street Development Corporation, invited Monos to the inaugural Pilsen Arts and Craft Beer Tasting in 2019.
“Having these successful businesses helps the overall look of the neighborhood,” Garza said. Their uniqueness puts a neighborhood on the map, he said.
“Art, music, food, craft beer, those are the kind of things that attract tourists, local tourists from other neighborhoods.”
Tourists, sure, but connecting to their neighbors remains key.
“Our beer is going to be very simple and traditional, not as experimental, as I feel like the people that live in the neighborhood will enjoy traditional beers,” said Rocio Santoyo, 37. “This is the beer for the community, from the hood, for the hood.”
The beer isn’t yet available in stores, but it will be among those featured at the Beer in the Woods festival in September. The festival is held in LaBagh Woods at Foster and Cicero avenues on the Northwest Side.
Rocio Santoyo also grew up on the Southwest Side, in Little Village, where she met Victor when he was playing in a band in neighborhood clubs.
Back then, she said, the only two clubs for the band to play in on the Southwest Side were in Little Village.
“They never got the opportunity to showcase their work,” she said. “If they did, it was on the North Side.”
They hope the brewery can fill that void.
“I want to take advantage of that event space and give that availability to Back of the Yards artists.”
Jesse Iñiguez, the owner of Back of the Yards Coffeehouse and another area native, invited them to join the development at 47th and Ashland. He’s been spearheading the local business component, bringing in a local bakery, apparel shop and barber shop.
“The opportunity to be able to support a startup with the resources we wish we were offered when we started is something I couldn’t pass up,” said Iñiguez, who opened his coffee shop in 2017.
“Bottom line is, they’re good brewers and make delicious beer. And they have a sound plan for creating something unique that the community wants and supports,” he said. “The economic impact this business will have on the local community will be massive.”
Michael Loria is a staff reporter at the Chicago Sun-Times via Report for America, a not-for-profit journalism program that aims to bolster the paper’s coverage of communities on the South Side and West Side.
