A Lanarkshire MP has backed the Pink Ribbon Campaign which encourages women to be more vigilant checking for signs of breast cancer.
It is 30 years since Evelyn H. Lauder co-created the Pink Ribbon and launched The Estée Lauder Companies’ Breast Cancer Campaign in 1992.
And East Kilbride, Strathaven and Lesmahagow MP, Dr Lisa Cameron, recently met with representatives of the campaign, discussing ways they could engage and work together to raise awareness of the issues within the East Kilbride community.
The Estée Lauder Companies’ Breast Cancer Campaign started a global movement around its mission to help create a breast cancer-free world for all.
Whilst progress has been made, breast cancer continues to be the most commonly diagnosed cancer worldwide with an estimated 2.3 million new cases each year.
Ms Cameron said: "It was so valuable to reach out and support this campaign which affects those across my constituency and the UK and to continue the fight against Breast Cancer.
"As Chair of the Health All Party Parliamentary Group, I am keen to raise these matters to the Minister and ensure that progress is made."
Research commissioned by The Estée Lauder Companies (ELC) UK and Ireland’s Breast Cancer Campaign has revealed nearly eight in ten (78 per cent) women in the UK aren’t checking their breasts regularly and a third admit they never check themselves for signs of breast cancer.
The new research findings demonstrate that more needs to be done to increase self-checking rates.
A study of 2000 women in the UK (aged 18-80) reveals that for those that are checking, regular self-checking rates are lowest amongst South Asian women (63 per cent), women under 40 (69 per cent) and black women (76 per cent).
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