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Daily Record
Daily Record
National
Heather Greenaway & Lanarkshire Live

Lanarkshire model's career goes from strength-to-strength as new face of Primark

A Lanarkshire model is now the face of Primark.

Kirsty Shearer has travelled across the world and modelled for numerous top brands since winning a contest in 2018.

Now the 22-year-old from Rutherglen can be seen in the retail giant's stores across the country.

Kirsty told our sister paper the Daily Record : "I seem to have the look advertisers go for, especially now I've cut my hair short.

"At 5ft 6in, I'm too short to be a catwalk model but commercially I appear to be exactly what brands like.

"Seeing my face all over posters and pillars at Primark has to be one of the highlights. My mum has been going round the stores and sending me photos, as have my London friends. It's all very surreal."

Kirsty, a former Stonelaw High pupil, beat more than 2,000 rivals to win the inaugural #Scoutmescotland competition, ran by the Daily Record, in 2018 and has since modelled all over the globe.

She added: "I've had the most incredible few years since winning a competition I had no intention of entering. I've modelled for Gucci in the German version of GQ magazine and starred in a campaign for Barbour footwear.

"It's been crazy and I've loved every minute. I've gone from a shy, nervous schoolgirl to someone who has no qualms about travelling on my own all over the world, meeting stylists and performing in front of the camera.

"I'm signed to agencies in Glasgow, London, Paris, Milan, Madrid, Japan, Stockholm and Korea, which just blows my mind. I've done shoots in some very exotic places and met some incredible people."

When Covid struck in 2020, the modelling industry shut down for nearly 18 months, which prompted her to take up a university degree in fashion branding at Glasgow Caledonian University.

Kirsty says landing a big campaign with a top designer like Dolce & Gabbana would be dream (Daily Record)

She is now in her third year on the course.

She added: "In 2019 my modelling career was flying and then at the start of 2020 there was no work so I decided to get a degree.

"Modelling ignited my passion for sustainable fashion and when I complete my studies I'm hoping to have a dual career in modelling and fashion. I've started an internship with designer Hayley McSporran and I've been volunteering with Sustainable Fashion Scotland.

"At the moment I am fitting modelling jobs around my studies but when I finish I plan to take a gap year to model and, if possible, head to the States."

Ross Young, of Kirsty's mother agency Colours, said: "Smart, beautiful and with the kind of cool factor you just can't manufacture, Kirsty's international modelling career is going from strength to strength."

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