The owner of LadBible has confirmed it will expand into the US in 2023 in a move that was first revealed when the Manchester-headquartered group completed a £360m float at the end of last year.
LBG Media has also revealed its revenue for the six months to the end of June 2022 is expected to be £24.8m, 8% ahead of the same period in 2021.
It added that direct revenue increased by 11% to £10.6m because of "strong growth" in the group's international business.
READ MORE: Shares in LadBible group have lost half their value since first day of £360m float
During the period the group completed the acquisition of the Go Animals Facebook pages which have a total of 6.8 million followers.
Chief executive Solly Solomou said: "The group continued to perform well both financially and operationally in the first half of the year, despite the challenging macro environment.
"We remain focused on producing exciting, relevant and socially responsible content to continue to engage our audience and grow our follower base.
"As outlined at IPO, our growth strategy remains centred around our three core growth pillars; geographies, acquisitions and capabilities.
"Included within this core strategy was an ambition to establish a physical presence in the US, one of the largest social media markets in the world and a key growth market.
"We are excited to be in the process of establishing operations in the US, which are expected to commence trading in 2023."
On its outlook, the group added: "Indirect revenues have seen an improving trend towards the end of the first half into early trading in the second half, driven by an increase in revenues per view. This is expected to continue into a seasonally stronger second half.
"Activity in the direct revenue segment has been supported by significant marketing in the first half which has led to a healthy pipeline of prospects as we enter the second half of the year.
"Management remains confident that the group's full year performance will be at least in line with market expectations.
"Given the investments made in the first half and typical seasonality in digital advertising, profitability is expected to be heavily second half weighted."
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