Kylie Jenner took to her Kylie Cosmetics Instagram account on Friday to promote her two latest products - Glow Balm and Gloss Drip.
But that's not all the 24-year old reality star was keen to show off as she also showcased her post-baby body – just four months after welcoming her second child.
The beauty mogul has previously expressed her desire to shed the 60lbs she gained during her second pregnancy after the billionaire and her boyfriend Travis Scott welcomed there son in February.
Alongside an image of herself on a treadmill Kylie recently revealed she had already lost 40lbs since the birth. "Just trying to be healthy and patient. Walking/Pilates is my favourite combo," she said at the time.
And in her latest post, the results of her treadmill workouts could be seen as she posed in a dress that looked like it was dripping off her body.
The semi-transparent pale pink dress, which matched her Glow Balm, was complemented with a touch of mascara, hot pink blush, with her long raven hair swept to the side.
She captioned the post: "Introducing our new GLOW BALM & GLOSS DRIP to @kyliecosmetics. We created the most beautiful lip & cheek blush 'Glow Balm' and our extra glossy non-sticky 'Gloss Drip' dropping July 6th. These products have become such a staple in my routine so I'm sooo excited to finally share."
Over on her personal Instagram account meanwhile, Kylie posted two further - albeit more modest - images with an almost identical caption.
This time Kylie could be seen holding each product, dressed in nothing but a soft pink bath robe.
Kylie has opened up about her struggles - both physically and mentally - after giving birth to her son, and she has been praised by other new mums for sharing realistic pictures of her body on social media.
Speaking about her "postpartum" experience, she admitted it's been harder this time round, compared to when she became a first-time mum with Stormi four years ago.
"It's very hard. This experience for me personally has been a little harder than with my daughter," she shared.
"It's not easy mentally, physically, spiritually. It's just been crazy. I didn't want to get back to life without saying that because I think we can look on the internet and it could look a lot easier for other people, but it hasn't been easy for me," Kylie confessed.
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