Kylie Jenner is said to have already spent a whopping $1 million on her son Wolf - just two weeks after his birth.
The make up mogul welcomed her second child with boyfriend Travis Scott - also dad to daughter Stormi, four - on February 2.
And despite only a couple of weeks passing by, the Keeping Up With The Kardashians star is thought to have already forked out a fortune on him.
But of course it's not like one-time billionaire Kylie, 24, and rapper Travis, 30, can't afford it.
Insiders say that just like Stormi - who has a team of four nannies costing £200,000 a year - Wolf will have his own dedicated team, and the famous couple are said to have held "nanny auditions" to find the perfect people to look after him.
Those chosen for the job are said to be bound to strict confidentiality agreements which include £10m clauses and demands to be on call 24/7.
As well as the eight nannies employed to care for the children, it's said they also have their own round-the-clock bodyguard, driver, masseuse, stylist and two specially-trained baby nurses so that their every need can be met.
A source told Closer : "Kylie's gone all-out this time round but, in her eyes, she's worked hard enough to justify giving her kids the very best start in life.
"While she's an extremely hands-on mum, she is also a busy career woman building an empire, so when she's working, she wants to know that her children are being taken care of by the very best team and their safety is her number-one priority.
"Having ample staff for her little boy also means she'll be able to spend quality time with Stormi and give her the attention she needs, knowing that the arrival of a little sibling might be difficult for her at first.
"Kylie's also hired a live-in postnatal chef to cook her healthy, nutritious meals that are specially devised to help her body repair."
Kylie is not the only one who's been showering Wolf with expensive gifts either.
At his baby shower in January - hosted by sister Khloe Kardashian - Kylie was given pricey presents including a £6,000 Dior buggy and Tiffany & Co keepsakes.
But it's thought Wolf's wardrobe could also be carrying eye-watering price tags if it's anything like Stormi's, which contains two £10,000 Hermes handbags and £300 Gucci shoes.
Insiders also claim that Wolf already has his own £100,000-a-year stylist with an unlimited budget to make sure he's always looking his best alongside fashionista Stormi.
It's said his wardrobe is already well stocked with £400 Fendi rompers, £250 Stella McCartney tracksuits and £900 Moncler babygrows and Burberry shirts, but that the stylist will keep it full of all the best items as Wolf grows.
Wolf is said to have a bespoke nursery worth half a million pounds that takes up an entire wing of Kylie's mansion and includes a luxury baby spa, sensory room and playroom.
The Mirror has contacted Kylie's representatives for comment.
