Saturday's fight between KSI and Logan Paul may have split opinion in the boxing world, but certainly drew attention.
The YouTube personalities - both boasting over 20 million subscribers each on the platform - faced off in the ring for the second time, with Briton KSI walking away with a victory.
After a first bout fought under amateur rules ended in a draw last year, the two rivals squared off again at the Staples Center on Saturday as professionals.
KSI took a split decision after six rounds, but the conversation is far from over, it seems.
Here is how things stand...
What happened at KSI vs Logan Paul 2?
KSI looked the more dangerous of the two but Paul finally broke through his defences mid-way through the fourth round with an impressive uppercut.
KSI - real name Olajide Olayinka Williams Olatunji - took a knee as a result of the shot, but with his opponent already on the mat, Paul landed another blow that left the other man visibly dazed.
Referee Jack Reiss scored the original knockdown for Paul, but having spotted the infringement, also took two points for hitting his opponent on the back of the head while he was down.
That decision proved pivotal with Paul losing by the narrowest of margins as KSI got the 57-54, 56-55, 55-56 win on the judges' scorecards.
Will the KSI vs Logan Paul 2 result stand?
Paul vowed to contest the judges' ruling and take the decision to a boxing commission - most likely the California State Athletic Commission, who licensed Saturday's fight.
Referee Jack Reiss scored the original knockdown for Paul, but having spotted the infringement, also took two points for hitting his opponent on the back of the head while he was down.
Paul told Sky Sports: "Fair play to KSI. You are one of the toughest people I know. There's respect here. All the talk, It’s all for selling and I wish you the best.
"I felt more calm this year but I had two points taken away from me and is the reason I lost tonight.
"I’d love to fight KSI again - these are the best moments of my life. The more I practise in the box the more I feel comfortable.
"You’ll definitely see me in the ring again. But I am going to the commission about the decision."
KSI vs Logan Paul 3: Will there be a rematch?
Paul said after the fight that he would "love to fight KSI again"... but KSI is of the opposite opinion.
While he is not interested in a third instalment, KSI urged Paul to look for another big money fight - urging him to take on former WWE star CM Punk under MMA rules.
"I'm done. This is done... I'm onto the next thing," KSI said in his post-fight interview. "You can do MMA. You should fight CM Punk."
Asked whether he would box again, the Briton added: "We'll see how it is."
Who could KSI fight next?
If KSI decides to step into the ring again, he won't be short of suitors. While Eddie Heard stopped short of confirming whether he would promote another fight between the duo, he claims big names have been in touch asking to fight KSI - and he is open to the idea of bringing more YouTube personalities into the ring.
"I would do it again," Hearn said of promoting the fight. "If there's guys out there who can fight, who take it seriously, then, why not?
"It was the YouTube world that showed everybody. I had five or six calls from different fields, asking 'can I fight the winner?'
"We'll digest and review but I'm all up for growing this sport."
