KSI and Logan Paul spent a reported $6.5million to secure a spot for a 30-second advert during Sunday night's Super Bowl.
The YouTube stars have launched energy drink Prime around the world, which has seen unprecedented demand, particularly in the United Kingdom, where fans have flocked night and day to secure it. It has been a roaring success for the pair, who were rivals twice in the boxing ring but have come together to raise the profile of their new business venture to new heights.
KSI - real name JJ Olatunji - and Paul are in Australia to promote their drink, where they recently signed a new deal with the UFC to become an official sponsor of the MMA promotion. However, it is not just down under where the pair are exposing their new drink, having also made a commercial to show in the United States.
The pair purchased an advertising slot during the world-renowned Super Bowl event, which took place on Sunday night between the Kansas City Chiefs and the Philadelphia Eagles in the NFL. KSI and Paul featured on the advert, which also included a new slogan from UFC announcer, who shouted "It's Prime".
Fans were genuinely impressed with how far the pair have come to land the advert, with one writing: "Logan Paul and KSI are the first YouTubers ever to be apart of Super Bowl 57 how f***ing cool is this, this was absolutely incredible to watch tonight." Another agreed: "So far Logan Paul & KSI have managed to promote PRIME in WWE, UFC and the Super Bowl. That’s insane."
Another was less intrigued, writing: "Why does the production quality feel cheaper than KSIs road to division one videos?" A fellow fan agreed: "How is this s*** even a commercial? One fan was much more generous, adding: "This was such a great commercial. Crazy. Can’t wait to see what the future holds for this business."
What did you make of Logan Paul and KSI's Prime Super Bowl advert? Let us know in the comments section below.
One fan was even angered that they were unable to get their hands on the drink but watch a commercial, concluding: "Instead of investing in a Super Bowl ad you should have invested that money into getting your product in more stores?"
Prime has become something of a craze on domestic shores, with fans flocking to supermarkets such as Asda to secure the drink, which is regularly out of stock. There have even been reports of shoppers selling the drinks separately for up to £100 online, with the demand incredibly high in comparison to the stockpile.
