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Fortune
Fortune
Chris Morris

Krispy Kreme introduces 'Friends'-themed doughnuts, but not in the U.S.

"Friends" actors David Schwimmer, Matthew Perry, and Matt LeBlanc, in a scene from the show (Credit: Warner Bros. Television/Getty Images)

Could this BE any worse for Friends fans?

Krispy Kreme is celebrating the 30th anniversary of the sitcom that gave actors like Jennifer Aniston and the late Matthew Perry their big breaks with a promotional doughnut line that celebrates everything from Central Perk to the framed peephole. But the company’s not selling them in the U.S.

Instead, the new flavors are being offered only in the U.K. and Ireland. And that, as you might imagine, has riled up the internet, which is hoping the chain will pivot its thinking. The Friends Dozen also comes with a sticker sheet featuring iconic quotes from the show, including (yes) "Pivot!"

The offering rolls out four types of doughnuts:

  • “Friends,” a chocolate-glazed doughnut topped with an image of the iconic fountain from the show’s opening credits
  • “Trifle,” a strawberry- and custard-filled offering that gives a nod to an episode about a failed dessert. (We’re guessing there’s no beef sautéed with peas and onions in the doughnut and it does not, in fact, taste like feet.)
  • “How You Doin’?” might use Joey’s catchphrase, but it emulates the frame on Monica’s door.
  • “We were on a Coffee Break,” a caffe latte flavored doughnut with the “Central Perk” café logo.

The company is also offerings fans the chance to win a trip to New York City, where the show was based, as part of the promotion.

Krispy Kreme did not reply to a request for comment on why the doughnuts are not being offered in the U.S.

The treats will be available through July 21. Hopefully, shoppers have their own cheap, rent-controlled apartment if they’re looking to buy the doughnuts, though, as the Friends Dozen costs £25.95, just under $28 in U.S. currency.

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