Fresh flowers instantly brighten any room, but it's a short-lived beauty. What if it didn't have to be? This is the question Venus et Fleur's founder, Seema Bansal Chadha, boldly asked when she created the brand's Eternity® florals, which last over a year with little care. Celebrities like Kris Jenner, Kim Kardashian, Gigi Hadid, and Paris Hilton (to name just a few) were quick to catch on.
Decorating with flowers isn't anything new, but Venus et Fleur has revolutionized the game in terms of how we conceptualize flowers as home accessories. Previously, we would never think of flowers as permanent fixtures in our interior designs. Now, we can. It's no surprise that these arrangements have been an instant hit on social media, featuring in probably hundreds of celebrity homes. 'Completely obsessed with these GOLD roses!!! Thank you @venusetfleur,' Kris Jenner gushes over her square arrangement. We needed to know more
Homes & Gardens spoke with the brand's founder about why their products are so beloved by the famous. 'Celebrities like the Kardashians love our products because they embody luxury, elegance, and longevity,' Chadha says. 'Our arrangements are exquisite, lasting pieces of art that enhance any space with their beauty and sophistication. The commitment to quality and design ensures that each arrangement is crafted to perfection, delivered anywhere in the world in pristine condition making it a standout choice for those who seek the best.' It's clear why this would catch on as a floral trend.
She continues, 'Our Eternity® florals are popular because they offer lasting beauty and practicality, addressing the disappointment of quickly wilting traditional flowers. As people become more conscious of sustainability and long-term investments in decor, long-lasting flowers are indeed growing as an interior design trend. Our luxurious and convenient arrangements are a preferred choice for home, gifting and event decor.'
These large floral bouquets are the perfect way to add a pop of color and liveliness to your home, without the concerns that come with caring for houseplants or typical cut flowers. We've discussed the benefits of biophilic design, and bringing natural touches into your home, at length, and Venus et Fleur's arrangements are a luxurious extension of that. Just being around indoor plants can help boost your mood and promote a sense of calm in the home. Plus, they're unbelievably beautiful.
Shop the Look
If you're hoping to emulate Kris Jenner's favorite floral look, the classic box of eternity roses is the way to go. For something a little more unique, I'm in love with Venus et Fleur's Eternity peonies and hydrangeas as a long-lasting version of two of my favorite flowers.
The most classic Venus et Fleur look that has taken over our Instagram feeds since 2016 is this beautiful box of roses that can last for over a year
Venus et Fleur has expanded to have more than just roses, and these eternity hydrangeas are absolutely fantastic
These timeless blooms were hand-picked by experts at Venus et Fleur's partner farms in Japan
If you're considering investing in a bouquet of eternity flowers, you might be wondering about the best way to style them your home. Luckily, the possibilities are endless. Chadha advises: 'There are many ways to style and decorate your space with our Eternity® florals. They make stunning centerpieces for dining or coffee tables and elegant accents on side tables, shelves, or mantels. Our arrangements are also perfect for entryways, bedside tables, offices, and bathrooms. With options for every scale and design, they are versatile enough for any space.' No planning a cut flower garden necessary.
Whether you opt for Kris Jenner's favorite bouquet, or choose wildflowers from your garden, flowers can level up any design.
