Kourtney Kardashian posed naked to promote her upcoming range of gummy vitamins and supplements, ahead of the new products being launched later this month.
The reality TV star, 43, had been teasing her new brand Lemme on social media recently, though she hadn't shared details of what it would be focusing on until now.
She took to Instagram this afternoon to reveal that it's a new line of vitamins and supplements that she has created to "become a divine, feel-good part of your everyday life".
The Kardashians star shared a photo of herself lying amongst oversized pills to promote the brand, wearing nothing but arm bands and a pair of heels in the photo.
The post also included a photo of the three products which will launch the brand, which are gummy supplements called Lemme Matcha, Lemme Chill and Lemma Focus.
Announcing the range, Kourtney said on the platform: "We partnered with the best scientists and doctors to create the cleanest gummy vitamins and supplements."
She said that the process included using "clinically-backed ingredients and formulations that help you to live your best life" and described the products as "so delicious".
Kourtney said in the post that the project has been in the works for five years, with her explaining to her followers that she has been "dreaming of this idea" for some time.
She explained that there had been numerous meetings and conversations "with different people trying to figure out the best way to build" the new brand, Lemme.
The entrepreneur spoke about the brand in an exclusive interview with WSJ. Magazine ahead of the launch, revealing that she was "passionate" about the ingredients.
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The outlet reports that she prioritised using vegan, gluten-free, gelatin-free and non-genetically-modified-organisms (non-GMO) ingredients for the Lemme line of products.
They're said to not include corn syrup, artificial colours, flavours or sweeteners either, and the packaging is "post-consumer recycled plastic and distributed with carbon-neutral shipping".
Kourtney revealed in her announcement post that Lemme will officially launch later this month on September 27. The brand will launch exclusively on its website lemmelive.com.
The interview with WSJ. Magazine also saw Kourtney open up about trying to get pregnant with her husband Travis Barker, 46 - having been undergoing IVF treatment.
"We started an IVF journey, but I stopped. It was a lot. I took a break to just focus on our wedding and getting married," she revealed to the outlet recently.
And she teased that she doesn't know yet whether their wedding will feature on The Kardashians, saying that they may keep it for home video or "share it with the world".
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